Virtual realities

Interactive entertainment and gaming are now becoming well-established mainstream players in the entertainment content arena. Who will be the story tellers of the future? The gaming industry is becoming more like the movie industry, investing heavily in major hit attractions. How will the production cost for games evolve? Is gaming already seen as part of everyday culture? How will the typical gamer change in the next years - and how will games change? Will new virtual reality technologies find its way into consumer applications? How will animation and 3D virtual spaces create new forms of human interaction? In the area of search for example, will information browsing become more compelling and informative? Martin Bachmayer, Microsoft (Xbox) Jens-Uwe Intat, Electronic Arts Peter Molyneux, Lionhead Studios Victor Shenkar, Geosim Systems Moderation: Gregory Blatt, Hubert Burda Media Daniel van Moll, NBC Giga 03:30 p.m. Video Pictures Summary