Staying human in digital times

The need for orientation for business and consumers. How to make technology simple and easy to use, while at the same time provide a high value added user experience? The objective for consumer technology companies and content providers is to connect and entertain people. The power of the user is the true engine of the digital growth. Those who understand that people are the killer apps, typically command the most compelling offering. How can technology and media companies communicate and explain sophisticated technology? How can they ensure that the human dimension is integrated into new products and services? Dr. Hubert Burda, Hubert Burda Media Yossi Vardi, Founding Investor ICQ 10:45 a.m. Moderation: Steffi Czerny, Hubert Burda Media Marcel Reichart, Hubert Burda Media Video Pictures Summary