Mozart, iPods and Ringtones

Music can be shared, accessed and listened to from a number of sources and devices, the latest being on our mobile phones and on cool looking small memory sticks like the iShuffle. What else will we be able do with our music in the future? Digitalization is undoubtedly one of the most important change agents for the music industry and the way people purchase and access their music. While slow off the start, the music industry and performers are no longer seeing MP3, legal sharing sites and online music stores as a threat, but rather, as an opportunity. Why was Apple able to do what the music industry previously failed to accomplish and how has the company able to redefine our digital lives? What new multimedia and music platforms are on the horizon? Tim Renner, Motor Music Marc Samwer, Jamba Jan Sperlich, Apple Moderation: Jörg Rohleder, Journalist, Focus Magazine Rupert Schäfer, Project Manager, Marketing & Communications GmbH Hubert Burda Media 06:30 p.m. Video Pictures Summary