iDesign and eFashion

Fashion brands like Gucci and Luis Vuitton are offering fashion items for the geek generation, bags for i-pods, carrying cases for phones etc. Is this the beginning of merging technology and fashion? Digital Lifestyle is about defining personal style. Ring tones are becoming personal forms of expression, iPods and related accessories are now being considered fashion statements. How is the convergence of content, design and technology changing our digital lifestyle? How to make fashion, design and technology work together? How can technology, content and media be made "cool", "hip" or "in" as to be attractive to the iGeneration? What does design mean for a website, a device and a content offering? What are the hottest features and how does the process of online design work? Terry von Bibra, Yahoo! Peter Kabel, Jung von Matt Holger Meyer, Google Reed Kram and Clemens Weisshaar, Designer Roby Stancel, IDEO Moderation: Stephanie Czerny Verona Pooth 05:00 p.m. Video Pictures Summary